Case study · PneuDirect
PneuDirect: a WooCommerce tyre search plugin
A custom WordPress plugin connecting a supplier API to WooCommerce, with tyre dimensions, brand filters and product results in one journey.
Context
PneuDirect sells tyres for cars, SUVs and vans. Search starts with width, aspect ratio and wheel diameter, and can be refined by brand, sector and season.
The challenge
Customers need to narrow a technical catalogue down to suitable dimensions and characteristics. A category list alone does not cover this journey: filters must connect supplier data to the WooCommerce store.
The solution
- A custom WordPress plugin connecting the supplier catalogue API to the website search.
- Filters for tyre width, aspect ratio, diameter, brand, sector and season.
- Product results with specifications and prices integrated into the WooCommerce journey.
- Desktop and mobile interface. The preview documents a real search for 205/55 R16 Bridgestone tyres, without making a purchase.
How it helps the business and its customers
- Lets visitors start from a known dimension and narrow results down to their chosen brand.
- Keeps filters and products returned by the external source in one browsing flow.
- Connects the search function to WooCommerce rather than sending customers to a separate tool.
Technologies and components
- WordPress
- WooCommerce
- Custom plugin
- API
- PHP
- JavaScript
Does your catalogue need a custom search?
Tell me which parameters customers use to choose, where the data comes from and how it should connect to the store. We can define the plugin around the real workflow.
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